Aldi “Meme Poster” (EURO 2024) | Executive Creative Director

Euros
Meme Poster

Euro 2024 - the advertising pressure from the official sponsors, above all LIDL, is enormous. In this environment, ALDI North wanted to connect with younger fans - without paying the big bucks.

We took every amateur footballer's excuse “Without my knee injury, I would have gone pro” and turn a meme into a poster to then go viral back on social media.

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Social Post(er)

With just 30 posters and a 7k budget, we delivered 3,5 Milliuon impressions in two weeks and did what main sponsor LIDL failed to do: go viral.

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Work

Asics - Run, don't flyGlobal Campaign

Ekin - Designed in BangladeshGlobal Campaign

Qatar Airways - Land of FCBGlobal Campaign

HP - Omen ChallengeGlobal Campaign

Benetton - Clothes for HumansGlobal Campaign

APO - Chronically HumanNational Campaign

Playstation - PS VitaGlobal Campaign

Smart - WTFGlobal Campaign

Playstation - PS4European Campaign

Adidas - World CupGlobal Campaign

MINI - LoveEuropean Campaign

Asics - Better your BestEuropean Campaign

Asics - GELMultiple Campaigns

Amstel - FilteredEuropean Campaign

WWF - Natures NumbersGlobal Campaign

Playstation FCEuropean Campaign

BMW - UnstoppableGlobal Campaign

Playstation - The Last of UsEuropean Campaign

Playstation - The Future of PlayEuropean Campaign

ArchiveCampaign

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