Clothes for
Humans
Benetton had become famous for campaigns highlighting human rights issues, but people had forgotten that they also made clothes. Clothes for everyday people. Living real lives.
This manifest not just helped to win the pich but was loved so much that Benetton published it on their social channels.
Human Couture
Leading the pitch team with my partner Martin Beswick, I helped to develope the ‘Clothes For Humans’ brand platform. Created to reposition, refocus and bridge the gap between the brands activist DNA and the humans who wear their clothes.
Work
Asics - Run, don't flyGlobal Campaign
Ekin - Designed in BangladeshGlobal Campaign
Qatar Airways - Land of FCBGlobal Campaign
HP - Omen ChallengeGlobal Campaign
Aldi - Meme PosterGlobal Campaign
APO - Chronically HumanNational Campaign
Playstation - PS VitaGlobal Campaign
Smart - WTFGlobal Campaign
Playstation - PS4European Campaign
Adidas - World CupGlobal Campaign
MINI - LoveEuropean Campaign
Asics - Better your BestEuropean Campaign
Asics - GELMultiple Campaigns
Amstel - FilteredEuropean Campaign
WWF - Natures NumbersGlobal Campaign
Playstation FCEuropean Campaign
BMW - UnstoppableGlobal Campaign
Playstation - The Last of UsEuropean Campaign
Playstation - The Future of PlayEuropean Campaign
ArchiveCampaign
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