Martin Terhart

Omen Challenge.

For the launch of HP's gaming hardware brand HP Omen we had to prove that a "printer brand" understands PC gaming.

So to gain credibility with this notoriously tough audience we we created the HP Omen Challenge. A live event that contributes to the culture of eSports and the first ever live action show on Twitch. 
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The live Gaming
Game Show 

Armed with the powerful HP Omen gaming laptops, two eSports pro teams entered the OMEN Chambers, to face physical and mental tortures voted for live by the viewers. 

Over 100k watched the show live and ultimatly reached 4.5 Mio views. Searches for "HP Omen Laptop" grew by 22% and retail site visits grew 18x.  

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The Omen Legacy

The success of the first Omen Challenge led to a second and a third CS:GO event live from the GamesCom in Cologne, firmly establishing the format within the gaming community.

And even ten years after the first live show the format is still going strong to this day.

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