Taste Life Pure Filtered
Amstel Pulse is a low carb, low calorie beer launched across Europe and Australia. This type of beer was a completely new concept so we made an anthemic global commercial to introduce the idea of "Pure Filtering,"
Filtered Gallery
To build on the idea of "pure filtered" we created the Amstel Filtered Gallery. The first gallery experience curated by your subconscious. The launch event was hosted in Amsterdam and it became a traveling exhibition touring all markets.
Work
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