What The Future
Smart entirely reinvented itself as a joint venture between Geely and Mercedes-Benz to rethink the future of mobility.
We developeded the new European brand platform as a confident statement of smart's radical new approach but still keeping the brands original rebellious attitude alive. In three words.
The Future.
Presented by the Future
The idea for the World Premiere of the smart #1 was to present the car of the future by the future. So we brought smart's future CEO and her leadership team live on stage and let them introduce new smart #1 to the worlds automotive press.
Work
Asics - Run, don't flyGlobal Campaign
Ekin - Designed in BangladeshGlobal Campaign
Qatar Airways - Land of FCBGlobal Campaign
HP - Omen ChallengeGlobal Campaign
Benetton - Clothes for HumansGlobal Campaign
Aldi - Meme PosterGlobal Campaign
APO - Chronically HumanNational Campaign
Playstation - PS VitaGlobal Campaign
Playstation - PS4European Campaign
Adidas - World CupGlobal Campaign
MINI - LoveEuropean Campaign
Asics - Better your BestEuropean Campaign
Asics - GELMultiple Campaigns
Amstel - FilteredEuropean Campaign
WWF - Natures NumbersGlobal Campaign
Playstation FCEuropean Campaign
BMW - UnstoppableGlobal Campaign
Playstation - The Last of UsEuropean Campaign
Playstation - The Future of PlayEuropean Campaign
ArchiveCampaign
Thanks for stopping by.