Don't run, fly.
To introduce Flytefoam — Asics new in-sole tech designed to level-up your performance — to a global audience, we launched with a simple message: don’t run, fly with Flytefoam.
DIRECTED BY JONES & TINO
FlyteFoam Academy
We also partnered with the Runkeeper app to launch FlyteFoam Academy, a digital training experience featuring expert guidance from ASICS athletes, to help runners elevate their performance.
The Origins
FlyteFoam delivered what it promised, so it was time to tell the story of its origins.
Work
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