PlaystationVita
After winning the pitch for the European Playstation business, the first project was to launch the PS Vita. The most powerful handheld gaming device ever, delivering the full immersive Playstation experience. Giving it the power to put the world in play, no matter where you are.
DIRECTED BY CARY JOGI FUKUNAGA.
And Action!
The making off shows how Cary Jogi Fukunaga staged the the D-Day landings in a quarry near Prague, to help us put the world in play for the launch TVC in Europe and Asia.
Work
Asics - Run, don't flyGlobal Campaign
Ekin - Designed in BangladeshGlobal Campaign
Qatar Airways - Land of FCBGlobal Campaign
HP - Omen ChallengeGlobal Campaign
Benetton - Clothes for HumansGlobal Campaign
Aldi - Meme PosterGlobal Campaign
APO - Chronically HumanNational Campaign
Smart - WTFGlobal Campaign
Playstation - PS4European Campaign
Adidas - World CupGlobal Campaign
MINI - LoveEuropean Campaign
Asics - Better your BestEuropean Campaign
Asics - GELMultiple Campaigns
Amstel - FilteredEuropean Campaign
WWF - Natures NumbersGlobal Campaign
Playstation FCEuropean Campaign
BMW - UnstoppableGlobal Campaign
Playstation - The Last of UsEuropean Campaign
Playstation - The Future of PlayEuropean Campaign
ArchiveCampaign
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